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Want to Realize More Benefits From
 Your Technology Tools?

by Kay Graham-Gilbert



Implementing new technology is a great way to increase operational effectiveness. But many projects leave questions unanswered.  Questions such as:
 

 

Besides the effectiveness of the technology itself, are all aspects of the technology incorporated into the operations?

Are the applications providing maximum benefit to all users?

Has profitability been enhanced?

Have costs been reduced?

Are we serving the needs of our customers better?

These questions may have been answered through a proper ROI analysis, but sometimes
that is not the case. Even if you answer yes to all of the above, it does not indicate that all of the benefits have been realized. 

How can this be?
  • During the time from project initiation to completion many months may have passed.  Your business is not static, it continued to change during that time.  Adjustments may have been made along the way to ensure the technology fit the current business state, but change continues after the launch date.
  • Issues may have been forecasted, but events occur after implementation that you could not have known about prior. And even forecasted occurrences may have not developed exactly as anticipated.
  • The innate complexity of the technology has prevented it from achieving optimum success.
  • Dealing with moving targets, such as shifting markets, business strategies, organization structure etc.
These issues leave the door open for potential improvement. The current mindset of many is to blame the technology and/or lack of ROI, but that is limiting and will result in unrealized returns.  Not convinced?  Following are some symptomatic questions to ask yourself.  The answers will point you in the direction of undiscovered opportunities.  
 
  • Is decision making more complicated now due to missing, conflicting or incorrect data?
  • Are there autonomous systems being used that circumvent the advantages of the information technology? If you answer no, are you sure?
  • Are the types of complaints received from your customers different from the past?
  • Do you know if everyone entering data understands what information should be entered where, and the significance of each data element?
  • Are operating costs higher in some business units while other units experience lower costs?
It is hard to say where the best returns can be found within your unique environment, but there are several areas where they often hide, as illustrated above.  It is up to you to determine which ones are the most likely to yield the greatest results and then work on the others to gain even more benefits.  No one person within the organization can confidently answer these questions.  Be sure to elicit the help of all those concerned.
 
Do not settle for a good return on your investment, experience the full return.


 

Kay Graham-Gilbert, author, advisor and executive of Interactive Consulting has an extensive background in creating effective operations. She is one of 50 selected to co-author with Brian Tracy and Mark Victor Hansen in the book Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors. Endorsed by Dr. Stephen Covey and Ken Blanchard.





 



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